Photos: Take a look at Cristiano Ronaldo’s new hotel

After creating a line of underwear, clothes, footwear and perfume, Cristiano Ronaldo is now investing in the hospitality business through a partnership with Pestana Hotel Group, a consortium hailing from Madeira.

Inspired by Ronaldo’s CR7 brand, the boutique hotel combines art deco with contemporary style and the design is deeply inspired in Ronaldo’s passion for sports, particularly football. Ronaldo’s just unveiled his first hotel in his hometown Funchal and the plan includes the opening of three more hotels until 2017 in Lisbon, New York City and Madrid.